A PROMINENT MEDICAL professor claims that the reason why there is so much unhappiness in the modern world is that we have confused happiness with pleasure.* We have persuaded ourselves that when we buy products and experiences that give us pleasure, they will make us happy. And so most of the world’s economies are based on the promotion of pleasure, from tobacco to fast food to mobile phones and countless other commodities which promise to make us happy. But they do not deliver—it’s a scientifically proven fact. The professor suggests four basic ingredients as a recipe for happiness: Connect—foster real life interpersonal relationships Contribute—give rather than take Cope—adopt a sustainable lifestyle, with adequate sleep and exercise and reduce stress to a manageable level Cook—prepare proper unprocessed food with natural ingredients. Few would argue with this recipe. But here’s another ingredient which the professor overlooked—Faith. Faith is a way of life.